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The Hispanic kitchen is known to be a very natural one. For me it is very important to buy healthy food for my children. I go more for the nutritional content than for the looks! I would consider a good strategy to sell food the fact that it contains vegetables and that it is healthy, this is what mothers are looking for. Most of the times mothers are manipulated by this false advertisement not realizing the real content of what they are buying.
Goya Foods produces more than 1,600 Hispanic and Caribbean grocery items, including canned and dried beans, canned meats, beverages, cooking oils, olives, rice, seasonings and sauces, plantain and yucca chips, ready meals, and frozen treats and entrees. It also sells beverages such as tropical fruit nectars, juices, tropical sodas, and coffee.
The Goya story is about the importance of family. It is a multipurpose brand that has quality ingredients as well as variety. The name is tied in with many food traditions and fairly healthy. Offering a variety of products from different Hispanic countries, Latinos are the market target for this brand. Personally I do not consider they are that healthy, starting with the juices that are loaded with sugar. It tastes like the fruit but they are not as nutritious as a real fruit. I do buy the canned beans, because it is fairly quick to prepare for a meal, but I would rather cook with the natural beans. They do not advise that it is healthier to eat the real beans instead of the canned ones. The way they get to you is that they do offer the foods that we get in our countries and they are difficult to find here, however, they do not have the same nutritional content. They use implication about nutrition but without using direct statements, this would not be considered untruthful but I would say that it is in the gray area.


http://www.youtube.com/watch?NR=1&v=YuUiAi7t1Zk
This commercial starts with a mother talking about the importance of nutrition. Goya helps keep the family tradition and at the same time it is nutritional. We do not need to worry about cooking traditionally because Goya brings your country to your kitchen with a variety of products that they offer. Goya makes it easier for you to cook typical dishes.